Released on = February 23, 2007, 11:56 am

Press Release Author = TMR Multimedia

Industry = Management

Press Release Summary = In a unique reverse marketing twist, an author has launched
a media campaign targeting book publishers in the hopes of getting publishers to
contact his agent at a world-famous literary agency about his new book.

Press Release Body =
NEW YORK-- He's got one of the biggest literary agents in the world to sell his
book. The buzz about the project is global. And all signs point to a hot literary
commodity. So what's author Jay Schorr going to do now? He going Disney.
publishing, as well as Hyperion, Chronicle and other major publishing houses.

In a unique reverse marketing twist, Schorr has launched a media campaign targeting
publishing houses in the hopes interested publishers will contact his agent at the
world-famous William Morris Agency. Schorr's new book, The Official Program Guide
of the Apocalypse, is reaping a windfall of publicity thanks to the aggressive
pre-sale media blitz, the goal of which is to bring the proverbial mountain to his
agent.

"Traditionally, agents go to publishers to shop their literary wares," said an
ebullient Schorr. "In today's competitive book market, any edge that you can give
your product is a definite plus. I wanted to complement my agent's efforts by
grabbing the attention of publishers en masse; getting the publishers to contact
him."

Schorr, a 25-year marketing/advertising maven who has created and written hundreds
of advertising campaigns and jingles including Kmart's I Found Love At A Kmart
Store, sung by country and western star Darryl Worley, knows the value of a
creative, well-executed publicity campaign.

"I'm just taking the tools I use every day for my clients and applying them to the
publishing world," Schorr said. "I'm creating a buzz for my product and stimulating
demand for it."

In the increasingly competitive publishing industry, authors are not only expected
to be exceptional writers, but promotional gurus as well. Schorr believes his
success in grabbing the attention of the prospective publishers is proof positive to
publishers that he'll be able to help promote the book once it's published.

"It's the proverbial win-win situation," proffered Schorr. "If I can capture the
attention of a publisher through my promotional efforts, the publisher is more
inclined to believe I can work the same promotional magic to help promote the book
once it's published."

For additional information about Jay Schorr's pre-publication marketing campaign for
his forthcoming book, The Official Program Guide of the Apocalypse, contact Margaret
Kessler at 954-456-8398.


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Web Site = http://

Contact Details = Contact:

Margaret Kessler
954-456-8398